 | |
|
Standing tall above the crystal blue waters of the Abu Dhabi Marina, The Emirates Palace is a luxurious hotel, housing 390 rooms and suites and a multitude of shops, restaurants and tourist attractions. It is located in Abu Dhabi, the capital of the United Arab Emirates-a place many would call the capital of luxury.
The driveway leading up the main entrance of the hotel is enveloped on all sides with beautifully maintained native palm trees. Once across the main entrance, an extravagantly long stairway leads you up the front doors of the Palace. Inside you will be surrounded by luxury, surrounded by famous attractions such as the Golden ATM. The so-called Golden ATM exists in only 20 other locations in the entire world, the very first having been placed in the main lobby of The Emirates Palace. This ATM dispenses items made of pure gold, a luxury not available to all but definitely adding to the atmosphere of extravagance and exclusivity. Everything about the palace exudes luxury and splendor, from the incredible scenery, to the breathtaking architecture, to the attention to detail provided by the staff.
 |
| The Emirates Palace, Abu Dhabi UAE. |
Like any other luxury retailer, the experience is of the utmost importance to ensure customer satisfaction. Just as atmospherics are used at any luxury retailer, they are elevated in The Emirates Palace. Exquisite lighting is essential to the palace, with the fountains, stairways and entire exterior of the Palace being completely lit up with bright, warm lightening every night, making it look like an authentic Palace. Inside the hotel, the warm glow compliments the Gold walls and the smoothness of the marble.
As well as the opulent grandeur of the Palace, the exquisite customer service makes it stand out above all other luxury hotels. Regular cleaning and room services are elevated by the person butler assigned to each guest throughout their stay as well as the world-class chefs hired to prepare anything you could think to request. The hotel also provides services to the Marina, including full yacht access, which can include massage and catering services for parties and guests.
This type of exclusivity is experienced in luxury retailers like the Hermes Boutique, Paris, Saks 5th Avenue, New York and Harrods, London. The splendor of the architectural development, size, lighting and lavishness of these store attract a certain kind of customers. Similarly, The Emirates Palace uses atmospherics to attract these customers. Being one of the most famous hotels in the world, it attracts tourists from all over the world and with it a variety of potential customers, however most cannot actually afford to stay in the hotel.
 |
Hermes Boutique by RDAI, Paris. |
The Emirates Palace does a great job at not only targeting a certain kind of customer to stay, but also at cultivating and maintaining a welcoming image to all kinds of customers. A hotel designed to be a tourist attraction has to worry about brand image and word of mouth to a much higher degree than other hotels, because people travel from all over the world to experience it and a bad experience could get back to many, many people. This could have a negative impact on the UAE in terms of attracting tourists. Having lived in Abu Dhabi for most of my life, I can say from personal experience that the staff do a tremendous job of maintaining the hotel's luxurious reputation and magnificent customer service.
Sources:
Tidak ada komentar:
Posting Komentar