Daiso Richmond, B.C.

Daiso is a store made up of a large assortment of products categories. Majority of the products that can be found in Daiso are $2 (CND). They have anything from food, cutlery, stationary, cleaning supplies and the list could go on forever! Daiso is a generally a large Asian style dollar store.

Geographic location
Personally, I don’t think that Daiso was arbitrarily placed in Aberdeen Mall. I believe that Daiso has strategically located themselves in this mall. This is because the neighborhood that surrounds Aberdeen is filled with a demographic that would be highly interested in their products. I can safely say this because the majority of the population in this city is made up of Asian people.

Environment
When going into Daiso for the first time many people would not assume that they are at a dollar store. The is due to the fact that the store is generally a lot nicer, neater and bigger than a typical dollar store. The location in Richmond B.C. is a two storey 26,430 sq. ft. store. Which is bigger than any of the dollar stores that I personally have been to!

Daiso differentiates themselves by the store format. The store does not have the typical structures that run aisle to aisle. Instead, the store has many different displays. Depending on which department you are in the layout is a little bit different. For example, the food and beverage section looks a lot like a grocery store. The kitchen section on the other hand is not placed on the usual metal shelves that we see in the dollar stores but they are placed on wooden fixtures. It’s quite amazing how a store with such cheap inventory is able to make each department in the store feel like you are in a different store with their atmospherics.

Differentiation
There are plenty of dollar stores almost anywhere you go in North America. So, many would think that it would be quite difficult to differentiate yourself from the other dollar stores that are quite similar to one another. Daiso differentiates themselves by selling products that are in the same product category and price range as a Dollarama but the products are made by different brands that are not offered in a dollar store.

The selection categories in the store is generally the same as what you would expect in a dollar store. The part that I personally find value in is that they offer products that you would find in an Asian supermarket. For example, when going into a typical dollar store we would expect to see a section where we can get chocolate bars, potato chips, or sodas but at Daiso you would go for something more along the lines of Pocky, shrimp chips or green tea.

I must say personally I would be able to spend hours in the store and feel quite satisfied at the end of my trip! If you are in Vancouver anytime in the future I would definitely recommend going to check out Daiso.

Reference:
http://www.daisocanada.com/