What is a "Tommy Gun"?
The Thompson submachine gun, also known as a Tommy gun, was developed in the United States during the Prohibition era between 1917 and 1920. Because of its large cartridge, accuracy, and high volume of automatic fire, the Tommy gun was very popular and was favoured by soldiers, police officers, criminals, and civilians.
Environment
For many men, getting a haircut occurs on a routinely basis, usually once or twice a month. Tommy Gun's has built an environment where their regular customers feels at ease and relaxed from the moment they enter the door--the transition zone. In order to keep it cool and casual, this barbershop will only take walk-ins and do not take appointments. To sign in, you must enter your name and number into an iPad at the self check-in kiosk. You may then leave the shop until you are notified you are next in line via their text messaging system, or you may choose to stay in their waiting lounge where you are entertained with a large screen TV, iPads, a pinball machine, a hockey table, video games, or popular men's magazines. At the chair, there is a TV inside the mirror where you can sit and watch your favourite sports team play while you indulge in a nice hot shave or haircut. I think Tommy Gun's has a really good grasp of what kinda of men they would like to target, and does so effectively by building a laid-back environment that makes those customers feel welcome.
Segmentation
Tommy Gun's provides a space that appeal to men of all ages with a wide range of styles. There are different costs for children between the age 0-11 which they call the "Tommy Gun’s Original Soon

Experience

I personally think this is a great concept and that it will set the standard for men's hair services in general. Many hair companies are solely focused on females because they are a large majority of their clientele, but that leaves a large open territory for the hair industry for men. This isn't your typical barbershop down your street. This is Tommy Gun's Original Barbershop.
Sources:
http://tommyguns.com/tg-experience/
https://en.wikipedia.org/wiki/Thompson_submachine_gun#Canada
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