Pro Hockey Life: The Destination To Become Your Dream

Hockey goes back over 100 years into Canada's history. It has become engrained into our society to the point that those that play hockey are believed to have ice in their veins. Children, including myself, have grown up dreaming of lifting Lord Stanley's mug, and emulating our favourite players. From Wayne Gretzky to Connor McDavid, amateur players needed to be like the pros. 

Hockey equipment has existed in stores for a while, such as United Cycle and SportChek, but none of them have truly captured the feel of becoming a hockey player like Pro Hockey Life has. It was one thing to be able to go in and see the hockey equipment you wanted, play with it for a bit and then make your decision, but Pro Hockey Life changed how players shop for their equipment.

To start, the large depth and breadth of each category far outweighed their competitors. This is a dedicated hockey store, not just a sports store that has hockey equipment amongst many other sports. Their walls are lined with goalie pads, sticks, skates and helmets. The product assortment was almost overwhelming, with shelves filled with all the hockey brands. As well, when you are on your way out of the store, you would run into the fan section, where there is so much variety that the ultimate fan could find anything they wanted, from jerseys to memorabilia.

However, that isn’t the only thing that makes Pro Hockey Life the best destination for hockey players. Their engagement amplifies the experience, so you know exactly what you are buying, where all employees have knowledge in hockey and equipment. There are places to practice your power and accuracy in their RapidShot target training system and a spot to model how your equipment will look on you even in a simulated hockey environment. They reinvented the try before you buy model and made it more interactive.

The experience doesn't end there, certain parts of the store make you feel like you are on the ice. The floor is lined with white tiles, simulating the ice and the walls have puck marks and decals to look like the boards. Not only is this a hockey store, but you feel like you are actually in an arena too. As well, unlike other retailers where music is usually played, the voices of famous broadcasts in hockey history can be heard throughout the whole store and TVs are hanging playing games of old and new to create the ultimate hockey shopping experience.

Pro Hockey life continued to deliver experience outside of the store. Across Canada they would host events where hockey stars, like Alex Ovechkin, come in and interact with fans, including playing games of road hockey and showing off the latest products. Pro Hockey life isn’t just any sports store, but a hockey store that can turn a regular shopping experience into a hockey memory.

References:

http://cdn.fansided.com/wp-content/blogs.dir/160/files/2011/09/Pro-Hockey-Life.png

http://www.edmontonjournal.com/cms/binary/1890705.jpg?size=640x420

http://www.rapidshot.com/rapidshot/Images/photo2.jpg

http://www.prohockeylife.com